The world is multicultural and we find a mix of cultures everywhere. It is human tendency to not to have an attitude of tolerance and acceptance toward other cultures. Statements made about physical appearance, habits, occupation, economic status, attitude and lifestyle of different races are racist jokes. It is aimed toward a particular community. Humor about Jews, Arabs, Sardars, gooks, spics and fags are categorized under this. Sometimes products and brands are associated with the races. For instance what is the difference between pizza and Jew? The answer is the pizza does not scream when put on the oven unlike a Jew. This implies Jews are temperamental! Racist jokes help in identifying buyer’s behavior. The same question relating to the niggers, the answer is pizzas don't scream when put on the roaster. Again it implies the characteristics of a nigger. These racist jokes affect a whole community.